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The most effective route is to allow your supporters, employees,
etc to get easy access to the search box in a location where
they are already accessing the internet, and to then encourage
them to undertake searches just as they normally do, but via
this box. This location may be your existing web site, or
one that we can create for you. Alternatively, or additionally,
we can make code available to allow them to set up their own
search box in a location of their own choice.
You should consider the following:
- If you or your supporters have a "high traffic"
well known existing website that people regularly use then
adding a search box is highly effective.
- If you or your supporters have an intranet site that staff
or external partners often use then again a search box is
very relevant.
- If you have internal users who just want to access the internet
without any other internal requirements then our simple single
page search facility set as the homepage on all computers
will help maximise revenue.
- Clearly for many the most applicable option is having a
free web site that can be easily updated with relevant news
for supporters as well as containing a search box.
All this and other marketing ideas are set out in our library
of marketing materials available via your PCP.
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